Cash for Kids
Let us tell you about Cash for Kids!
is the official charity of ÃÛѨÊÓƵ. We’re dedicated to improving the lives of disadvantaged children and young people across the UK from the moment they’re born up to and including the age of 18.
Our mission is to be there when they need us the most, helping combat poverty, illness and neglect, making living with additional needs that little bit easier, or simply offering a helping hand.
We believe that every child deserves the opportunity to thrive and be their true selves. We work together with businesses, charities and community groups that share our vision so we can make a difference to families with nowhere else to turn, by providing grant funding year-round and Christmas gifts during the festive season.
Last year, Cash for Kids raised over £23.7 million and supported 579,376 children and young people. In the past 15 years the charity has raised more than a quater of a billion pounds and made a difference to almost 8 million young lives.
Cash for Kids Day
Cash for Kids Day is our annual charity day where ÃÛѨÊÓƵ’s brands come together to raise funds for the children who need it most.
In 2024, Cash for Kids Day was held on Thursday 2nd May with donations funding holiday hunger grants to make sure children living in poverty have access to food and fun activities during the school holidays.
Mission Christmas
Cash for Kids Mission Christmas is the biggest Christmas gift appeal in the UK, and aims to make Christmas Day different for children and young people living in poverty at this important time of year.
Christmas is a luxury that some families just can’t afford, but by collecting and distributing gifts and cash donations Mission Christmas can make sure that disadvantaged children have a gift to open on Christmas morning.
Cash for Kids gives Santa a helping hand, providing support through community organisations, social workers, schools and the emergency services to ensure that help is given to those who need it most.
In 2023 Mission Christmas collected £17.4 million in gifts and cash donations, which meant that 290,604 children and young people had presents to open on Christmas Day.
Find Out More
For the latest Cash for Kids news and campaigns or to make a donation please visit .